Web Site Reading Patterns

I heard about this phenomenon when I attended a talk by Stephen Abram on March 15. Now the latest issue of OCLC Abstracts shares the whole story!

Heatmaps from user eyetracking studies show that we read websites in an F-shaped pattern. Specifically, readers make two horizontal swipes across the page, then one vertical scan down the left-hand side of the page. The Nielson Norman Group, who published this report, is holding four one-day tutorials on Eyetracking Web Usability.