We are in the process of a website redesign, creating what we hope will be a destination on the web for our users. There is a fairly diverse team of staff working on personas in order to identify needs. We plan to base our work on best practices in the field, and to do extensive usability testing and continued redesign until we have the best site within our ability.
That's exciting, and I do believe we are going through the best, most productive process possible, but this video cracked me up!
Sometimes this is how it feels when designing anything! We focus on the smallest details, and constantly look for feedback continually updating, and still come out with a product that doesn't work for everyone.
I hope if you are reading this you get a chuckle too.
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